You're building or buying an assessment product and nobody senior owns the assessment thinking.
The product is growing faster than the measurement work behind it.
An audit, board paper or regulatory review is coming and the evidence has to hold.
Your academic integrity approach was written before generative AI, and everyone knows it.
A platform or vendor decision is on the table and every demo looks the same.
You collect assessment data every term and it isn't changing anything.
A tender or an expansion needs real assessment substance behind it.
You need assessment leadership, but not another full-time executive.